HOSTS

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The conference is hosted by two of the UK’s best known cake makers. Christine and Phil have been making cakes for special occasions for over a decade. Their award winning custom cake business Peboryon has featured on Channel 4’s Extreme Cake Makers, Food Network, Netflix, Amazon Prime and the BBC. Read more here…


SPEAKERS & TALKS

We have some truly fantastic speakers this year. Each of them will share their specialist knowledge (TED talk style), and afterwards they’ll stick around to answer our burning questions in a live Q&A.

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Good Business & The chapter ahead - Sarah HAYWOOD

Sarah is the UK’s leading wedding and event planner, an ambassador for Vow To End Child Marriage, and the spokesperson for the UK Weddings Taskforce. An award winning business woman with a reputation for excellence, Sarah is in demand as a speaker at wedding and business conferences, and as a consultant for venues and hotels. We’ll be interviewing Sarah to learn more about her business passions, experiences with wedding cakes, and her perspective on the post-pandemic world of weddings. Learn more about Sarah here.

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When Clients Ghost You - Alan Berg

Alan Berg has been called “The Leading International Speaker and Expert on the Business of Weddings & Events”. Alan speaks and consults to thousands of entrepreneurs and local business professionals, domestically and internationally. He’ll be sharing from his 25+ years of industry experience and expertise in sales and education. Alan will be joining us to answer our questions live from his home in New Jersey following his talk on how to handle clients’ who ghost us (and all our other sales questions!). Learn more about Alan here.

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Processes, Pennies and People: the three staples of entrepreneurial success - Silvia Lowe and Celia Anderson

Silvia & Celia are the founders of a successful fashion copywriting agency, all from their office in a small coastal town. They work with international brands like Hugo Boss, Kurt Geiger and Moss Bros. These two sisters have created a business that fits around the school run (and they've literally written the book on that). It's family first, business second. And, with the right practical approach and a lot of tenacity, they believe anyone can achieve the same success. Learn more about Sylvia and Celia here.

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5 Ways to win on Google - Phil Jensen

Alongside his adventures in the world of cake, Phil has forged a successful part time career in Google advertising. He currently manages more than £12 million in annual advertising spend. Which means he knows a thing or two about how Google operates. Phil brings a uniquely cakey perspective to the topic of how to win customers attention and orders using Google. He'll be sharing 5 achievable, practical, business shaping lessons, all boiled down into 20 valuable minutes. This might just be the best 20 minutes you’ve spent on your business!