Sylvia Lowe &

Celia Anderson

Join Silvia Lowe and Celia Anderson as they run through their journey in building Siblinc, a successful fashion copywriting agency – from their office in Cornwall.

Siblinc was launched in January 2013 and, as it grew into the niche in which it now lives happily, Silvia and Celia both stepped down the hours of their freelance work and part-time employment gradually and stepped up the input at Siblinc, turning it into their full-time entrepreneurial occupation.

From working with small independent labels all the way up to international designer giants, they have the great fortune of researching and writing about fashion every single day.

Much has changed since Siblinc's inception and many lessons have been learnt along the way. They have faced a number of challenges over time and discovered that having self belief and confidence in your own voice is the most important superpower any business owner can possess.

Whether it's charging the right fee that reflects the value of a product or service, or dealing with difficult client relationships, their self belief has been fundamental in building Siblinc into the success that it is today.

Working with international brands including Hugo Boss and Moss Bros, these two sisters have created a business that fits around the school run (and they've literally written the book on that). It's family first, business second. And, with the right approach and a lot of tenacity, they believe anyone can achieve the same success.